If a company operates in a market with many competitors, it has several options for distinguishing itself from competitors, engaging customers, and seizing opportunities from new trends. Among many companies in the field of skincare, the Slovenian company Dr. Asya Grafy Bio Institute d. o. o. stands out in many ways.
Their innovative and natural skincare solutions are best known for combining the latest scientific discoveries in skincare therapy technologies, unique delivery systems and bioengineered complexes, collaborating with the most advanced biotechnology laboratories in Europe, and developing their own formulations. To engage the attention of customers, they utilise different marketing channels, from webstore to social networks, where the main focus is not only their products, but also meaningful and useful information for their users and the general public.
When the founder of the company, Dr. Asja Grafy, learned about the opportunities of the INDUSAC platform, she knew it presented a wide array of options for her skincare solutions and marketing efforts. Soon after the INDUSAC platform became available, she was quick to post the first challenges, and in the subsequent months, the company published many more, as student feedback was overwhelming and solutions proved very useful. Moreover, Asja was so motivated to participate that she proactively sought out students beyond the activities within the INDUSAC promotion. While some teams took on technology-oriented challenges, others focused on analysing the market and designing innovative marketing approaches and campaigns.
In one of the student teams, Maša Ćorović, Sabrina Jurkošek and Dragan Jovanovski set out to develop new strategies for marketing natural skincare, where the product visibility would be amplified, taking into account the company’s commitment to redefine the narrative around organic skincare, fostering a healthier lifestyle and instilling a culture of wellness among their community.
Sabrina, Maša and Dragan
The team tackled the challenge and, after several weeks of collaboration, created a marketing strategy by combining trends, personalised content, and powerful storytelling. To support the strategy, Maša, Sabrina, and Dragan also designed an interactive and engaging digital communication tool that enriched the overall customer journey.
To achieve this result, many tasks and activities had to be completed first. Part of the activities involved analysing existing competition, trends, brands, websites, campaigns, and newsletters, while the second part was dedicated to developing solutions. Maša, for example, prepared personalised content and ensured the strategy was aligned with the target audience to drive the brand’s growth. Sabrina also found an appropriate approach in social media and prepared newsletters, while Dragan further developed solutions to the company’s challenges based on the analysis.
Cooperation within an international team proved beneficial for everyone involved in this co-creation project. Maša, Sabrina, and Dragan gained valuable experience solving real-world challenges, and Asja, as the company representative, received new opportunities to continue her successful business journey in the skincare solutions market. And if you happened to come across any of her products lately, where one of the messages piqued your interest, it may well be one of theirs!